SIDEWAYS skateboard launch film
A product content experiment using reusable visual and motion rules to produce versions for different formats.
Background
A product launch can require a main film, social cuts and multiple aspect ratios, making repeatable production valuable.
Challenge
The product’s materials, colors and form needed to remain consistent while creative directions and formats varied.
Approach
SimpleMkt organized product assets and reusable rules for lighting, composition and motion, then checked transitions, sound and export formats.
Outcome
The work includes two 15-second samples, for SIDEWAYS and Nike, and 12 variations combining three creative directions, two openings and two aspect ratios.
SIDEWAYS is an original concept brand. The Nike sample is an independent creative exercise, not a Nike commission or partnership. No advertising, sales or conversion results are claimed.