SimpleMkt
← Products & services

AI-assisted design / human refinement

Brand Logo Design

Turn confirmed brand information and intended uses into a usable logo, with AI-assisted exploration, human selection and refinement, final files, and a usage guide.

Open for discussion
SimpleMkt’s own brand logo: a black wordmark with a green leaf. This is an in-house example, not a client project.
Final SimpleMkt wordmark · our own brand example

Who it fits

A clear brand direction needs a usable mark.

Companies and professional organizations with an established name and business direction that need a new or updated logo for their website, content, and business touchpoints.

Start with the brand and its intended uses, compare and confirm directions, then prepare files the team can use.

Our approach

From a design brief to final files.

AI helps explore directions. People select, refine, and check the work before handover.

  1. Define the brief

    Confirm the name, audience, business, references, and intended uses.

  2. Explore directions

    Use AI to explore candidates, with human filtering and direction approval.

  3. Select and refine

    Refine lettering, structure, color, and details; check different sizes.

  4. Prepare handover

    Organize vectors, common variants, a usage guide, and a file list.

Our own brand case

The SimpleMkt wordmark

Read the full design case (Chinese)
Background
A young AI applications and services brand needed a clear, usable wordmark.
Challenge
Balance recognition, limited design resources, and use across different touchpoints.
Approach
Explore 30 directions, select W06, then refine color and the leaf detail.
Output
A final wordmark, SVG and PNG files, and a 22-page usage guide.
Actual SimpleMkt design board with 30 wordmark candidates
Exploration board · 30 directions
Page 5 of the SimpleMkt logo guide, showing variants, clear space, and sizing rules in Chinese
Guide excerpt · variants, clear space, and sizing (Chinese)

You provide

  • Brand name, business, and intended audience
  • References, prohibited elements, and existing assets
  • Touchpoints, sizes, and file requirements

Planned delivery

  • An SVG vector master of the selected direction
  • Agreed PNG, monochrome, and reversed variants
  • A logo usage guide and file list

Confirm the scope before design begins.

Direction count, revisions, timing, fees, acceptance, and usage rights are agreed per project. Full brand strategy, naming, a complete visual identity, packaging, and trademark searches or registration are separate.

Where will your logo be used?

Tell us about your brand and intended uses so we can agree on direction, scope, and delivery.

Discuss your design needs