Designing the SimpleMkt wordmark
AI helped explore and produce identity assets; people selected, checked and approved the deliverables.
Background
As a startup, SimpleMkt needed an identity for its website and documents while keeping early exploration practical.
Challenge
The team needed clear criteria to compare designs, avoid copying references and deliver usable files; an AI-generated image cannot establish trademark eligibility.
Approach
A brand brief guided AI exploration of letterforms and colors. The team chose and verified a direction, and AI helped produce vector, image, guide and motion assets.
Outcome
Deliverables include dark and reversed wordmarks, SVG and PNG files, a 22-page usage guide and a motion demonstration, with checks for small sizes and common backgrounds.
The materials do not establish trademark approval, a measured cost saving or market-validated brand impact.