Honest
Return to real users and long-term value.
SimpleMkt / AI Native Brand
Make marketing simpler.
SimpleMkt is building an AI Native Brand: people own the judgment, Agents support marketing execution, and market feedback returns to the brand system.
For: Founders and leaders with a real business and authority to make brand decisions.
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Methods & thinking
Case studies
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KAILAS 2024 Q4 alpine down-jacket seeding strategy
Used professional outdoor scenarios to clarify the product’s performance strengths, moving from the core community to a broader outdoor audience.
999 Ganmaoling: Douyin pet-community KOL content strategy
Reached the pet community through a “warm and caring” brand association for Ganmaoling.
Tonlion 30th anniversary: year-round integrated marketing
A four-season program built around the “Time Youth” narrative to strengthen the brand’s connection with youth culture.
Xiaodu: using a three-step model to reactivate creative assets
Used a structured content-analysis model and execution method to improve live-stream GMV, market share, and creative ROI.
Kiehl’s: A3 audience activation for live-stream performance
Improved targeting, the live room, and short-video delivery through audience data insight.
Our mission
Define and build the AI Native Brand category through honest, simple, and effective practice.
Simple
Hide the complexity and keep only necessary action.
Effective
Make results possible to verify.