SimpleMkt
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Client caseAI spatial visualizationHome & interiorsResidential client project · Concept completed

A reviewable 3D proposal for a residential space

Visual direction and an editable 3D model help a design team and residents discuss the same residential space.

Axonometric overview of a residential concept model showing the main living spaces.
Project visual

01 / Background

Background

SimpleMkt supported visualization for a residential project designed by Quzhou Junlu Design, bringing living requirements, CAD plans and style references together.

02 / Challenge

Challenge

People needed a shared way to discuss layout, scale, materials and movement through the space, and to connect feedback to specific locations.

03 / Approach

Approach

The team used AI visual directions to align materials, colors and lighting, then used the CAD plan as the geometric basis for an editable Blender model and multi-view renders.

04 / Outcome

Outcome

The concept materials include four visual directions, two concept scenes, six model renders and multi-view review material.

The address is hidden. Visual directions communicate materials and atmosphere; spatial relationships are based on CAD and the model. The output is for concept review.

View the full case in Chinese