Chimelong media research: AI-assisted proposal analysis
An earlier career project by founder Zhou Longqing while at Inly Media: using AI to organize media data and support a team proposal.
Background
While at Inly Media, Zhou Longqing was responsible for analyzing a proposal involving Chimelong theme parks. It compared five brands’ media activity from 2023 to 2025, including the summer period.
Challenge
The sources used different media categories, measures and brand names. Missing records could not be treated as proof of no advertising activity.
Approach
AI assisted with organizing sources, checking fields and preparing comparisons. Zhou verified anomalies and definitions, selected the charts and formed the proposal’s conclusions.
Outcome
The analysis connected market trends, media mix and seasonal timing to the proposal’s recommendations. According to a project participant, it was a key strength that helped the team win the project.
This is the founder’s earlier professional work, not a SimpleMkt client delivery. The team won the project together; no post-campaign conversion or ROI is claimed.